It is crucial for bars & pubs to use digital marketing to generate more customers in the UK.
Younger generations are now finding new venues online rather than by traditional marketing methods. How can your venue get found more online? Answer – by optimising your digital marketing channels.
Below you will find 5 proven digital marketing channels for bars in the UK. I have personally used all of these digital marketing channels to get more customers for bars.
Google My Business
Google My Business
The most underused digital marketing channel for bars in the UK is Google My Business.
Google My Business is completely free and is a way for potential customers to; find your business, call your business, get directions & leave reviews.
One of the main benefits is you will also appear in the map pack.
This will allow your bar to appear at the top of the search results when people type in searches such as “bar near me” and even appear for niche search results such as “cocktail bar (your location)”.
It is crucial you create and optimise your Google My Business listing, in fact I have created a guide on how to do so. Click here to learn more about Google My Business and how to get your listing ranking higher.
Want to get to the top of the organic search results when someone types in “bar near me” or “Bar (your Location)” – you need to do local SEO.
Google My Business can help you appear in the map pack but you will need to do local SEO to appear at the top of the organic listings.
It is crucial that you make pages for individual keywords your bar could rank for. If you do private events etc it is important to create pages for these.
Do keyword research in your area and find what people are searching for, the odds are very high you offer some form of service that people are looking for.
It is also important to niche down especially if you are based in a competitive location. It may be the case you are mainly a “gin bar” ensure you mention this in your title tag etc this will help you get found by people most likely to visit your bar.
The cheapest targeted paid for click marketing bars can do currently is Facebook Ads.
Facebook allows you to directly target your key demographics with ads.
One of the most successful ad campaigns I have run for bars targeted people whose friends had upcoming birthdays with a link to book a bottomless brunch at the bar.
It is also important to install the Facebook Pixel onto your website, this will allow you to run remarketing ads to your website visitors.
If you are in a competitive area or want to instantly get to the top of the search results page one of your best channels may be Google Ads.
You can directly target keywords people are searching such as “bar (your location).
It will be a good idea to ensure you have an on-site booking system & offer to run alongside your ads so you get the most success.
Email marketing is a great way to get repeat customers.
If someone comes into your business it is important to get them to return, this is how you will improve customer lifetime value.
You can then email these people with both news about upcoming events such as if you’re hosting a NYE party or even send them free gifts such as a drink for their birthday.
These 5 tactics are proven to work for bars. If you are a bar wanting some help with your digital marketing get in touch below, we offer low cost digital marketing for bars.